Enhanced TV Content Could Air On OpenTV's 10 Million Deployed Set-Top Boxes Worldwide
Oct 25, 2000, 11:08 AM
OpenTV and RespondTV have agreed to integrate RespondTV's applications and transaction infrastructure with OpenTV's platform for interactive television. This agreement will enable the companies to provide their customers with a broader mix of interactive content and e-commerce. The integrated solution will allow U.S. cable operators, as well as multichannel service operators, programmers and their advertiser customers to create, host, and distribute e-commerce and direct response interactive TV campaigns in OpenTV, HTML and ATVEF formats. RespondTV's applications and infrastructure are expected to offer viewers with OpenTV-enabled set-top boxes (STBs) the power to view and interact with virtual channels and enhanced TV programming and advertisements developed by RespondTV and OpenTV. OpenTV and RespondTV intend to offer programmers and advertisers the opportunity to distribute enhancements over network operator systems in the U.S. and around the world on the 10 million STBs currently deployed by OpenTV. OpenTV and RespondTV also intend to make the integrated solution deployable through the mass-deployed Motorola DCT-2000 STB on OpenTV.