After more than a decade, Lowe's says it will not renew its naming rights sponsorship of Lowe's Motor Speedway in Charlotte, N.C. "When Lowe's entered into this marketing relationship in 1999, it was
during the time of our company's rapid national expansion, and Lowe's Motor Speedway gave us the platform to introduce the Lowe's brand to millions of NASCAR fans and consumers across the country,"
the Mooresville, N.C.-based retailer says in a release. "However marketing strategies change, and it was time after 11 years to direct our marketing resources in other areas." The company continues
its sponsorship of NASCAR driver Jimmie Johnson.
--Sarah Mahoney
