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Fox Forced To Remove Billboard Ad

Oct 23, 2000, 8:35 AM
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(AP) - Fox television, citing complaints from the public, is pulling its billboard ads for a TV show that depict a woman wearing only men's underpants and an unbuttoned shirt. Hundreds of billboards for "The $treet" were to come down at the end of the month, but problems "from a few pockets around the country" prompted an early end to the campaign, Fox spokeswoman Julie Rothman said Friday. Billboards advertising the program, which begins Nov. 1, went up more than a month ago in the top television markets. They show a woman in men's briefs wearing an unbuttoned dress shirt, with a newspaper tucked under her right arm. It reads: "They say Wall Street is a man's world. They're only half right." Some of the most recent complaints came from Spotswood, N.J., where one of the billboards removed Friday. "I just think this kind of - I call it `trashy' - advertising sends the wrong message to children," resident Thelma Alm said. Similar complaints came from Boston, Chicago, Philadelphia and New York, among other places, Rothman said.

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