MEC Appoints New West Coast Head
"It is vital that we continue to bring outstanding talent into our agency," said Lee Doyle, CEO, Mediaedge:cia North America. "Mark has extensive experience with digital marketing and top-level client management, across many communication platforms."
In his position, Yesayian will be expected to grow and develop MEC Interaction's digital practice on the West Coast. He takes responsibility for the operation of the Seattle office, and will actively lead the client teams' digital and emerging platform expertise in MEC's San Francisco, Los Angeles and Irvine offices.
As managing partner, and head of digital West Coast, he will also serve on MEC's North American Executive Committee. Yesayian joins from Ogilvy, San Francisco -- where as a senior partner and managing director, he was responsible for clients, including Yahoo, IBM/Info Print and Sony PlayStation.
MEC Interaction's retail, QSR and travel clients, included Macy's, Virgin Atlantic, KFC, Pizza Hut, Sony Ericsson, and IKEA. --Gavin O'Malley
Recent Online Media Daily Articles
-
Consumer Action: Most Consumers Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "MEC Appoints New West Coast Head"
Leave a Comment