• August 18, 2009

Subway is promoting its third annual Scrabble at Subway promotion with a TV, print, online and on-package campaign featuring a few of the millions of customers who have won prizes through the game in previous years.

Five new spots will air nationally on network, syndicated and cable programming, and print inserts will run in entertainment and sports magazines.

This year's prizes include Prizes include 10 jackpots of $100,000 each, 13 Toyota Prius cars, 100 all-inclusive trips at Beaches Turks & Caicos resort, 16 VIP Live Nation music concert experiences and concert cash, and other prizes from Champs Sports, 24 Hour Fitness, My Coke Rewards, Hasbro Scrabble games and Pogo.com, among others, in addition to Subway menu items.

Customers can play in three different ways. They can win some prizes instantly, in store, by obtaining game pieces and codes off menu items. They can play Online Instant Win by simply going to subwayfreshbuzz.com and entering their game codes. In Collect To Win, also online, consumers use letters they have acquired to spell out winning words on a virtual Scrabble board.

Collect to Win letters are available on 21-, 32- and 44-ounce cups, sub wraps, apples and specially marked bags of Frito Lay Sun Chips. Instant Win game pieces appear on all cups, with extra chances to win on 32- and 44-ounce sizes. Free (no purchase necessary) letters will also be available through game codes distributed on inserts in entertainment and sports magazines and USA Today and on sites such as Yahoo this week and in Sunday's newspaper coupon insert.--Karlene Lukovitz