NBC, Amex Make Small Biz 'Shine'

  • August 19, 2009
NBC Universal and American Express have created a cross-platform campaign to showcase the nation's small businesses, a core client sector for AmEx, reports Adweek. "Shine a Light," which began this week, asks people to nominate and vote for their favorite neighborhood businesses. The winning business will receive $100,000 in grant and marketing support from AmEx. And the consumers who nominate the three finalists will receive $3,000 AmEx gift cards. NBCU wrote and produced the spots.

1 comment about "NBC, Amex Make Small Biz 'Shine'".
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  1. Jacqueline Johnson, August 20, 2009 at 12:33 p.m.

    I would like to b e the recipient of this from Amex as I mirror what they are looking for.

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