News Brief

Organic Taps Arno As VP

Organic, a digital communications agency, tapped Ben Arno as vice president of engagement management. He will lead the company's Procter & Gamble relationship worldwide, while working closely with Bank of America. He will also play a key role in business development, focusing on consumer packaged-goods. Before joining Organic, Arno was a consultant conducting digital strategy and global brand-building with its clients. Prior to that, Arno served as the global business director at DDB working with Unilever and Johnson + Johnson.

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