• Mediaweek, Tuesday, August 25, 2009 10:03 PM

For the second year, Showtime is promoting its programs in partnership with Metropolitan Home magazine. From Sept. 12 to Oct. 18, Showtime's programs, such as "Californication," "Dexter" and "Nurse Jackie" will be re-imagined by interior designers throughout the rooms of twin Tribeca penthouses in New York City. Two rooms for each program will be transformed by 14 renowned designers.

Showtime is expecting this year's event to attract more than 10,000 visitors. The network will promote and cover the design show in Metropolitan Home's November issue. "The house allows visitors to get a deeper insight into the [key] characters and story lines that make up Showtime programming," says Len Fogge, Showime executive VP.

Brands which are being integrated into the designs include Time Warner Cable, AKO, Alessi, Benjamin Moore, Blanco, CaesarStone and Kraftmaid.

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