The content from style.com
includes fashion video and stills, including runway, backstage, and front-row footage. "Style.com extends Vogue magazine to the Internet, offering comprehensive runway coverage with over 50,000
photos, trend reporting and social, celebrity and fashion news and interactive forums," says Boxee.
The new distribution channel gives Vogue increased access to eyeballs on computer-linked TV sets and the iPhone. Boxee is a platform that integrates personal and public media. It also has a social networking component that lets people share what they are watching with other boxee users and on external sites like Facebook and Twitter.
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