1-800-SOUNDBITE - Interactive Audio Advertising
SoundBite worked with Budget Rent a Car to develop two campaigns for SoundBite users: "Perfect Drive" and "Fastbreak." A brief lead-in advertisement mentions one of the programs, with an option for consumers to press a button to hear an extended ad and learn more about Budget's rewards programs
Users dial 1-800-SOUNDBITE, speak a message, and enter one or more recipients' phone numbers. The message is sent to recipients who pick up their phone and listen to the message -- in the real voice of the sender -- and then can reply, forward or save the message in a manner similar to email. If the recipient is not available, the SoundBite service automatically leaves the message in their voice mail or answering machine, or calls back if the line is busy. With the voice activated Address Book feature, users can store numbers, create groups, and send SoundBites just by speaking names.
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