VW's First Drive Through the Big Game
A representative from Boston-based Arnold declined to talk dollars but did say that VW will probably air at least two different 30-second spots, each tagged with the familiar "Drivers wanted" slogan and each scheduled to run twice.
The new executions will plug existing car lines, such as the New Beetle or Passat, though the representative declined to go into detail.
This marks VW's first drive through the Big Game. General Motors' Pontiac is sponsoring the post-game show.