CNET/MIndshare - Sprint, Palm Pre
Sprint, Palm Pre
Finalist Content Integration
CNET and Sprint reached out to devoted CNET readers and encouraged them to sign up for a chance to test drive Sprint's Palm Pre for three months. More than 1,500 readers registered, and 10 were selected to put the Palm Pre through the wringer. Bloggers wrote about their experiences in a special advertising-branded section on CNET. Each blogger posted five times a day, catapulting the Palm Pre into the top 5 list of popular cell phones on CNET. More than 2,000 CNET readers interacted with blogger postings. Palm Pre feedback featured both positive and negative posts, naming the Pre's shortcomings and advantages.
CBS Interactive: Timothy Daloisio, Senior Manager, Media & Marketing Solutions.