Sears Launches Beauty Departments

  • August 27, 2009
Sears says it will introduce beauty departments, including skincare, makeup and fragrance products, in 13 mall locations in Chicago, Los Angeles and New York.

The Hoffman Estates, Ill.-based company says the format will be set up to encourage sampling, and will include mass, specialty and prestige brands, such as L'Oreal, Maybelline, CoverGirl, and Calvin Klein. Sears is also the exclusive U.S. retail partner for Yves Rocher, botanical products from France.--Sarah Mahoney

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