• by OMMA Magazine Writers , September 15, 2009

You can tell a campaign's working when you share it with your teenage daughter and she encourages you to keep clicking. Such was the case with Secret's online Sleeveless Summer effort. The engaging graphics draws the viewer in, with an interactive tag cloud that lists several Secret products linked to 30 summer activities. For example, mountain biking would require Secret's "Clinical Strength Sport." Happy Hour, on the other hand, can be traversed with a simple "Flawless." A truly engaging aspect is the related business recommendations - bars, for the latter example - that come via Google search, according to the user's location.

Imc2: Kristi Maynor, Strategy Director; Melynnie Nehib, Program Director; Leslie Shaffer, Senior Copywriter; Trip Waller, Senior Interactive Developer; Marc Morris, Media Integration Designer; Charlie Gill, Media Integration Manager; Chuck Barlow, Software Engineer; Trina Uzee, Group Creative Director; Daxin Hardage, Associate Creative Director; Keleigh Millorn, Senior Information Architect; Marylynne Henry, Group Technology Director.