• by OMMA Magazine Writers , September 15, 2009

To dispel the myth that in-store health clinics offer second-rate care, BzzAgent recruited 8,000 unpaid, unscripted volunteers to try the clinics and share their experiences. Direct mailings included an educational guide, a coupon book worth $50 in savings, and materials such as mugs and hand sanitizer. BzzAgent also created a community networking site where participants could add, rank and discuss brand-related content. The program reached more than 450,000 people total (with each participant influencing an average of 50 people). Positive opinions of the clinic doubled to 82%, with 90% of participants saying they would revisit a Take Care Clinic in the future.

BzzAgent: Kevin Weafer, Vice President of Business Development; Malcolm Faults, Vice President of Digital Media; Maria Guerra, Vice President of Media Services; Keith Leong, Senior Copywriter. Alphabet Arm: Aaron Belyea, Founder and Senior Designer.