Digital is the one bright spot in an overall dark year for consumer magazines. In comparing page views and unique visitor totals from June 2009 versus June 2008, a number of brands made
double-digit and even triple-digit percentage gains, while overall U.S. Internet usage was leveling.
Condé Nast Digital registered some of the highest gains as many of their titles
began from practically a standing start last year. Glamour.com, up 247.5% in unique visitors, became a presence in the fashion news and traffic cycles. Allure.com, up 246.2% in unique visitors,
came on strong with celebrity profiles that spiked and retained traffic throughout the year.
The chart's biggest gainers had aggressive digital strategies. For instance, Parade.com, up
114.8% in unique visitors, pumped up the volume on the categories that distribute well online: celebrity and health/food. RD.com, up 82.3% in unique visitors, put forward what the online ecosystem
loves: bloggers, user-input, and food -- lots of food.
advertisement
advertisement