Around the Net
4 Steps To Improve Leads, Lower Costs
- MarketingSherpa, Wednesday, September 2, 2009 4:45 PM
Marketing Sherpa provides insight into one online marketer supporting SEO services for a university. This marketer managed to improve lead volume 88%, as well as cut costs by creating a template
to generate custom landing pages for her PPC ads.
The four steps outlined in the strategy helped the team at UMassOnline build and test new landing pages. The UMassOnline team, responsible for recruiting students for online courses at the University of Massachusetts, had a cost-per-lead goal of $25, but the cost rose to more than $300 for one lead. Too many clicks were required to generate one lead.
