• Bruce Clay, Wednesday, September 2, 2009 4:45 PM

Virginia Nusse puts the SEO "hierarchy of needs" into perspective. She explains what happens after a client calls on an SEO professional to build links and social media campaign, but the SEO foundation for those services is too weak to support quality search engine rankings or a link building campaign.

Comparing the SEO hierarchy of needs with Maslow's, Nusse steps through a guide of services a company should consider and the type of support required. These include analytics and Web Intelligence, keywords and content, optimized site architecture and on-page elements, usability and optimized Web design, and link development.

Read the whole story at Bruce Clay »