Social media marketing is hardly a science, but any advertiser should know that rules of engagement exist. First and foremost is the concept of transparency, which, when ignored, can have disastrous
results. Take the case of Honda's new Facebook Page, which was created to promote their soon-to-be-released Accord Crosstour. Basically, the only thing consumers hated more than the car's design, was
the car maker's concealed efforts to steer conversation about it.
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