Out to Launch

The face that promotes Las Vegas tourism is that of a chinchilla. Believe it. The furry creature and friends return in the latest TV spot for the Las Vegas Convention and Visitors Authority. The first ad for Chinchilli day described a war between rebel chinchillas and the owners who fought them. See it here. The current ad features the duped boss from the first ad using a similar line on his boss, all for a three-day weekend in Vegas. This time around, the setting is a French village where three chinchillas rescue residents from three rogue musketeers. See the ad here, created by R&R Partners.

Are you ready for some English football? Sky Sports is celebrating the new season of U.K. football, televised on Sky Sports and Sky Terrestrial networks, with an ad that portrays the varying degrees of emotion felt by fans. The spot opens and closes with a runner declaring that "some of you may feel the way I do." Scattered throughout the ad are fans of all ages proclaiming their love for the sport, whether it's a mild passion or full-blooded obsession. "We know how you feel about it, because we feel the same," ends the ad, shown here. Brothers and Sisters created the campaign, edited by Dan Robinson from Cut + Run.

Give Jay-Z 30 seconds and he can recreate more than a decade's worth of album covers. Set to Jay-Z's latest single, "Run this town," the ad for Rhapsody promotes the release of "The Blueprint 3" by stepping back in time to watch the rapper smoothly remake 10 previous album covers. "Jay-Z fans get it," concludes a voiceover. Fans will also enjoy hunting for their favorite Jay-Z cover in the ad, seen here. I know I did. Droga5 created the ad.

The print component for Old Spice's "Different Scents for Different Gents" campaign comes with a phone number. Don't call it. I did. There's an option for both men and women, but unless you have time to kill, I recommend not listening to the spokesman, who does his best to channel his inner Barry White. "If you're a man, we have a scent for you. If you're not a man, please call me. I love you," reads one ad, seen here. See a second ad here, both created by Wieden + Kennedy Portland.

I'm not a gamer, but I just watched a 2:30 minute spot for Halo 3: ODST, set for release Sept. 22, more than once. The extended ad ran stateside on Spike and on FX in the U.K. The mini-film has been edited down to 90-, 60- and 30-second versions, but here's the long version. The ad follows a young man from the moment he decides to become a soldier while, presumably, attending his father's funeral. We watch the young man undergo rigorous training, which prepares him for the battlefield. The ad comes full-circle, concluding with a soldier's burial. We see our character, now a middle-aged man, reflecting back upon a near-death experience he encountered years prior. He then leads his soldiers onward. Watch the ad here, created by T.A.G. San Francisco.

Hugh Hefner does what he does best in an ad for Guitar Hero 5: Sits around young, scantily clad Playmates while exerting himself minimally. Ten Playmates rock out to "Old Time Rock and Roll" in the Playboy Mansion as Hef watches. "What? I like variety," he says, as his twin blond girlfriends writhe beside him. Watch the ad here. Crispin Porter + Bogusky created the ad and Mediavest handled the media buy.

I'll never hear "Twinkle Twinkle, Little Star" the same way again. The Partnership for a Drug-Free America and the Office of National Drug Control Policy launched an anti-meth TV campaign. Spots will run in 16 states, primarily in the West and Midwest where meth use rates are highest. In "Laura," based upon testimonials from former meth addicts, a woman visits a museum that's full of things lost to meth: happy childhood memories, stuffed animals and videos of her former self, pre-addiction. "Nothing destroys lives faster than meth," ends the ad, shown here. "Downward Spiral" depicts a chain reaction of events in a household that's quickly destroyed by meth addiction. Watch the ad here. Publicis & Hal Riney San Francisco created the campaign.

Boston Harbor Cruises ran a trio of TV ads this summer promoting its array of aquatic offerings. The Provincetown Fast Ferry is a smarter option when driving to Cape Cod then, say, driving your car into the water. See the ad here. Water skiing squirrels are fun to watch, but a Thrill Boat Ride lets humans get in on the fun. See it here. The final ad promotes BHC's whale-watching tours by depicting the excursion as more entertaining than human belly-flops in pools. Watch the ad here. Rattle created the ads and Konjolka Media handled the media buy.

Random iPhone App of the week: Lone Star Brewing Company created an app that helps consumers decode the puzzles found under the beer's bottle caps. A rebus or pictogram puzzle is located under every bottle cap of Lone Star and Lone Star Light beer. Each puzzle has a correlating number that can be entered into the puzzle cap decoder app to uncover the answer. The app, created by Archrival, can be downloaded for free from the App store.

Tags: ad campaign
Recommend (2) Print RSS
  • NEW! DDB Canada Reinvents Opera Using Street Artists

    To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo. Stickboy explores the inner life of a young boy transformed by bullying. The artists were tasked ...
  • NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers

    Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ...
  • Samsung Unleashes 'The Power Of The Curve'

    Samsung's curved UHD TV is stunning. And I bet the price tag is stinging. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a handful of models as they walk through a house that's full of curved televisions. There's so many curved ...
  • Watch The 'In The Raw' Family Grow Before Your Eyes

    In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in coffee shops. The company launched a TV spot to educate consumers on the size of their family tree -- one that keeps sprouting new branches. "All ...
  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from ...
  • Burt's Bees 'Uncaps Flavor' In Each Tube Of Lip Balm

    Burt's Bees has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with ...
  • NEW! Villaggio Bread Is So Good That Someone Is Stealing A Bite From Boy's Lunch. Who Is It?

    Mystery and food are the stars of "The Bite," an adorable TV spot for Villaggio bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is lunch, so imagine his disappointment when he opens his lunchbox to ...
  • NEW! For Halloween, Trulia Conducts A Haunted Open House

    It appears that Halloween is the favorite holiday of the folks at Trulia. The online resource for finding a new home had a great deal of fun leading up to Halloween, all at the expense of potential homebuyers. House hunting is difficult, but this spooky video takes it to a ...
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
>> Out to Launch Archives