Out to Launch

The face that promotes Las Vegas tourism is that of a chinchilla. Believe it. The furry creature and friends return in the latest TV spot for the Las Vegas Convention and Visitors Authority. The first ad for Chinchilli day described a war between rebel chinchillas and the owners who fought them. See it here. The current ad features the duped boss from the first ad using a similar line on his boss, all for a three-day weekend in Vegas. This time around, the setting is a French village where three chinchillas rescue residents from three rogue musketeers. See the ad here, created by R&R Partners.

Are you ready for some English football? Sky Sports is celebrating the new season of U.K. football, televised on Sky Sports and Sky Terrestrial networks, with an ad that portrays the varying degrees of emotion felt by fans. The spot opens and closes with a runner declaring that "some of you may feel the way I do." Scattered throughout the ad are fans of all ages proclaiming their love for the sport, whether it's a mild passion or full-blooded obsession. "We know how you feel about it, because we feel the same," ends the ad, shown here. Brothers and Sisters created the campaign, edited by Dan Robinson from Cut + Run.

Give Jay-Z 30 seconds and he can recreate more than a decade's worth of album covers. Set to Jay-Z's latest single, "Run this town," the ad for Rhapsody promotes the release of "The Blueprint 3" by stepping back in time to watch the rapper smoothly remake 10 previous album covers. "Jay-Z fans get it," concludes a voiceover. Fans will also enjoy hunting for their favorite Jay-Z cover in the ad, seen here. I know I did. Droga5 created the ad.

The print component for Old Spice's "Different Scents for Different Gents" campaign comes with a phone number. Don't call it. I did. There's an option for both men and women, but unless you have time to kill, I recommend not listening to the spokesman, who does his best to channel his inner Barry White. "If you're a man, we have a scent for you. If you're not a man, please call me. I love you," reads one ad, seen here. See a second ad here, both created by Wieden + Kennedy Portland.

I'm not a gamer, but I just watched a 2:30 minute spot for Halo 3: ODST, set for release Sept. 22, more than once. The extended ad ran stateside on Spike and on FX in the U.K. The mini-film has been edited down to 90-, 60- and 30-second versions, but here's the long version. The ad follows a young man from the moment he decides to become a soldier while, presumably, attending his father's funeral. We watch the young man undergo rigorous training, which prepares him for the battlefield. The ad comes full-circle, concluding with a soldier's burial. We see our character, now a middle-aged man, reflecting back upon a near-death experience he encountered years prior. He then leads his soldiers onward. Watch the ad here, created by T.A.G. San Francisco.

Hugh Hefner does what he does best in an ad for Guitar Hero 5: Sits around young, scantily clad Playmates while exerting himself minimally. Ten Playmates rock out to "Old Time Rock and Roll" in the Playboy Mansion as Hef watches. "What? I like variety," he says, as his twin blond girlfriends writhe beside him. Watch the ad here. Crispin Porter + Bogusky created the ad and Mediavest handled the media buy.

I'll never hear "Twinkle Twinkle, Little Star" the same way again. The Partnership for a Drug-Free America and the Office of National Drug Control Policy launched an anti-meth TV campaign. Spots will run in 16 states, primarily in the West and Midwest where meth use rates are highest. In "Laura," based upon testimonials from former meth addicts, a woman visits a museum that's full of things lost to meth: happy childhood memories, stuffed animals and videos of her former self, pre-addiction. "Nothing destroys lives faster than meth," ends the ad, shown here. "Downward Spiral" depicts a chain reaction of events in a household that's quickly destroyed by meth addiction. Watch the ad here. Publicis & Hal Riney San Francisco created the campaign.

Boston Harbor Cruises ran a trio of TV ads this summer promoting its array of aquatic offerings. The Provincetown Fast Ferry is a smarter option when driving to Cape Cod then, say, driving your car into the water. See the ad here. Water skiing squirrels are fun to watch, but a Thrill Boat Ride lets humans get in on the fun. See it here. The final ad promotes BHC's whale-watching tours by depicting the excursion as more entertaining than human belly-flops in pools. Watch the ad here. Rattle created the ads and Konjolka Media handled the media buy.

Random iPhone App of the week: Lone Star Brewing Company created an app that helps consumers decode the puzzles found under the beer's bottle caps. A rebus or pictogram puzzle is located under every bottle cap of Lone Star and Lone Star Light beer. Each puzzle has a correlating number that can be entered into the puzzle cap decoder app to uncover the answer. The app, created by Archrival, can be downloaded for free from the App store.

Tags: ad campaign
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad

    Subaru launched an adorably sweet TV spot that highlights the bond between a man and his aging dog. "Dream Weekend" is a road trip between man and his aging best friend in a 2016 Subaru Impreza. The pair cross off activities on the dog's bucket-list, like playing with an endless ...
  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for ...
  • Telmar Updates Its Keystone Cross-Media App

    Random iPhone App of the week: Media planning software company Telmar updated its Keystone Cross-Media app that gives advertisers media planning access anywhere. Keystone users are now able to analyze advertising options using the latest information on the delivery and usage of media. The app is available on all Apple ...
  • National Park Foundation Launches 'Find Your Park' Campaign

    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas ...
  • UTEC Develops Billboard That Creates Pollution-Free Food In Peru

    UTEC (University of Engineering & Technology) used engineering to solve a contamination problem in the Bujama region of Peru. Irrigation comes from local rivers, but these rivers are contaminated with arsenic, lead or cadmium, which then seeps into nearby farmland and crops. The university created an "Air Orchard" billboard that ...
  • Subaru Impreza Can Handle Potholes And A-holes

    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage. The car can hold items for an impromptu birthday meet-up, a construction tie-up, potholes, mudholes, a pedestrian who walks into ...
  • NEW! Esurance Creates Marriage Equality Video

    Prior to the Supreme Court ruling on marriage equality, Esurance launched a sweet video supporting marriage equality, told through the eyes of children. While at a wedding, kids describe what their dream weddings would include -- and there's everything from donuts and pets to volcanos and snazzy outfits. I did ...
  • NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds

    Lean Cuisine has launched an online video to support its rebranding theme, #WeighThis. Rather than stressing about a number on a scale, Lean Cuisine wants consumers to weigh the things in life that matter most to them. Often, these precious items cannot be measured. When a series of women of all ...
  • NEW Lifebuoy Creates Sanitizing Device For Shopping-Cart Handles

    File this under "Why wasn't this product invented sooner?" Shopping-cart handles are touched daily by countless people and probably cleaned only when left out in the rain. Basically, a hotbed for germs. Lifebuoy soap got a "Handle on Hygiene" in Dubai when it partnered with the country's largest supermarket and ...
  • NEW! Volkswagen Controls Destiny For Teens Looking For Love And A License

    Volkswagen Canada launched a pair of sweet ads promoting the 2015 Tiguan and 2015 Passat. Playing off the brand's "Unforgettable" branding model, the ads feature teenagers having their fate changed for the better, thanks to the great control of the Tiguan and Passat. "Prom Night" supports the Tiguan and young ...
>> Out to Launch Archives