Murdoch: You'll Pay For Mobile WSJ, Hulu
paidContent, Tuesday, September 15, 2009 3:45 PM
Read the The Wall Street Journal on your iPhone or Blackberry? Yeah, Rupert Murdoch is ready to start charging you for that. While he didn't offer a specific time line, the News Corp. head told attendees at the Goldman Sachs Communacopia XVIII Conference to expect to start paying in the next few months. More surprising, Hulu -- originally a joint venture between News Corp. and NBCU -- will eventually require viewers to pay a fee. We know Murdoch promised to start charging for all content under his control, but Hulu was developed and marketed to users as a free service. It would appear as though Murdoch has really lost all confidence in online advertising.
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