CBS Back In The Mixed Martial Arts Ring
The network has aired three Saturday Night Fights events so far, often drawing more than 5 million viewers and delivering huge boosts in young male demos.
In November, the Strikeforce MMA event will feature Fedor Emelianenko, considered one of the best in the world, fighting challenger Brett Rogers. A female fight might also be part of the card and could include the high-profile Gina Carano or her rival Cris Cyborg. Strikeforce is already partnering with CBS corporate cousin Showtime, which carries its events on cable.