CBS Back In The Mixed Martial Arts Ring
Broadcasting & Cable, Thursday, September 17, 2009 9:16 PM
CBS is planning to air another Saturday night mixed martial arts card on November 7. CBS's previous experience in the sport began in mid-2008 and was with the now defunct EliteXC organization, featuring fighters such as YouTube sensation Kimbo Slice.
The network has aired three Saturday Night Fights events so far, often drawing more than 5 million viewers and delivering huge boosts in young male demos.
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The network has aired three Saturday Night Fights events so far, often drawing more than 5 million viewers and delivering huge boosts in young male demos.
In November, the Strikeforce MMA event will feature Fedor Emelianenko, considered one of the best in the world, fighting challenger Brett Rogers. A female fight might also be part of the card and could include the high-profile Gina Carano or her rival Cris Cyborg. Strikeforce is already partnering with CBS corporate cousin Showtime, which carries its events on cable.
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