"Standard" Banners
Key findings from the AdRelevance Special Report include:
- Though the full banner accounts for the largest number of ads per company (18.3 average), it gets far less exposure than other ad types, based on impressions per ad. - GIF animation is the most prevalent ad technology, used in approximately 19 of every 25 ads per company and amounts to 58 percent of total impressions. - The average advertiser creates only 5 JPEG image ads that account for 40 percent of ad impressions. - The automotive industry uses image ads (50 percent of industry impressions)
- The business-to-business industry relies on form ads (60 percent of industry impressions)
- Advertisers continue to use animated GIFs and JPEG images in spite of technology advances.
Some of the reported data looks like this:
Share of Impressions by Ad Type
Impressions Delivered by Advertising Format (September)
Advertising Dimensions
Source for all tables: AdRelevance/ Jupiter Media Metrix
Dimension % Sites % Advertisers
Offering Using
Full Banner 97 80
Micro Button 76 16
Short Button 68 25
Medium Button 52 14
Half Banner 42 14
Tall Button 36 13
Short Banner 29 3
Vertical Banner 16 6
Ad Type Share of Impressions (%)
Full Banner 37
Short Button 19
Micro Button 18
Half Banner 16
Medium Button 4
Tall Button 4
Short Banner 1
Vertical Banner 1
Ad Type Ratio of Impressions Per Size
Half Banner 537,472
Micro Button 498,762
Short Button 295,500
Short Banner 194,609
Medium Button 132,915
Tall Button 124,781
Full Banner 59,564
Vertical Banner 57,267
Recent Research Brief Articles
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
-
Targeted Or Random; How Do You Like Your Ads? May 8, 9 a.m.
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents ...
-
Americans Fed Up With Bad Ads May 7, 6:15 a.m.
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American ...
-
9.9 Billion Video Ad Views In February May 6, 6:15 a.m.
According to comScore, 178 million Americans watched 33 billion online content videos in February, while the ...
Be the first to comment on ""Standard" Banners"
Leave a Comment