• Paid Content, Friday, September 25, 2009 3:22 PM

Twitter users are twice as likely to engage with brands -- and in multiple ways -- than other social network users, according to new data from Tech and media research firm Interpret, which surveyed over 9,200 Internet users in August.

Roughly 24% of the respondents that use Twitter also report reviewing or rating products online, while just 12% of people that use other social nets -- but not Twitter -- said as much. Twitter users were also more likely to visit company profiles -- 20% more -- than non-Twitter users -- 11% -- and twice as likely to click on ads or sponsored links -- 20% vs. 9%. No doubt, these findings will be used to defend the micro-blogging service's recent $1 billion valuation.

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