- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- OpenAI Chief Scientist Ilya Sutskever To Step Down
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
One day after OpenAI announced its conversational AI GPT-4o model that c ...
- Food Trends: Summer Flavors, Breakfast Chicken
Marketing Daily, Teresa Buyikian - Monday, May 13, 2024
Seems like the rest of the world is coming around to Chick-fil-A ...
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
Marketing Daily, Sarah Mahoney - Monday, May 13, 2024
The latest rankings from Collage Group highlight a growing preference for entertainmen ...
- Brand Loyalty Wanes, Sustainability Becomes Key Buying Factor
Marketing Daily, Tanya Gazdik - Monday, May 13, 2024
Consumer loyalty is taking a backseat, with a staggering 82% of responden ...
- Budget Busting: More Americans Dining At Home, Switching To QSRs
Marketing Daily, Teresa Buyikian - Wednesday, May 8, 2024
In Vericast study, "60% of those surveyed will 'trade down' from ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Beauty Growth Starts To Slow, With Makeup Sales Declining
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2024
While still healthy, sales aren't as pretty as they've been for la ...
- Hometown News: Readers Are Moving Online For Local Reporting, Pew Reports
Publishing Insider, Ray Schultz - Tuesday, May 7, 2024
Fewer people read print newspapers than they did in 2018. ...
- QSR Meal Time Is Now Flex Time
QSR Insider, Teresa Buyikian - Friday, May 3, 2024
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but ma ...
- Professor Seeks To Block Meta Lawsuit Over Research Tool
MediaDailyNews, Wendy Davis - Wednesday, May 1, 2024
A professor is seeking court approval to study the impact of Facebook ...
- TV, Movie Content Discovery Still A Frustrating Process
Advanced TV Insider, Wayne Friedman - Wednesday, May 1, 2024
Frustration over the process of content discovery is an ongoing problem. ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
Publishers Daily, Ray Schultz - Monday, April 29, 2024
DeepSee says it can detect inorganic or bot-driven website traffic. ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
Media 3.0, Joe Mandese - Wednesday, April 24, 2024
Despite only being deployed in an estimated 7% of marketing activities, markete ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- Is Your Agency Team Burned Out By The Pace Of Change?
Mediapsssst, Richard Whitman - Friday, April 19, 2024
According to a survey from Stagwell's Harris Poll and The Grossman Grou ...
- YouTube Offers Advertisers Placement Near Top-Performing Shorts
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
YouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Google Consolidates Teams To Accelerate AI In Products
Search & Performance Insider, Laurie Sullivan - Friday, April 19, 2024
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workpla ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower Growth
Television News Daily, Wayne Friedman - Thursday, April 11, 2024
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Persuade Me: AI's Large Language Models Become Persuasive
Search & Performance Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Monthly Streaming Costs 22% Higher Since 2021, 'Churn' Rising: Study
Television News Daily, Wayne Friedman - Wednesday, April 10, 2024
Driven by price hikes and "perceived lack of value for the cost ...