- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Millennial Parents Set To Push Easter Spending To New Record
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2026
Separate reports from the National Retail Federation and PwC point to stepped- ...
- Luxury's Reset: Less Chaos, More Clarity
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2026
Kearney's new report says the market is stabilizing, but affluent consumers a ...
- Google, American Airlines Use AI To Create More Sustainable Flight Paths
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2026
The research and trial are a sustainability initiative that can significantly impa ...
- Google AI Pivot Chases OpenClaw
Performance Marketing Insider, Laurie Sullivan - Friday, March 20, 2026
Google's quest to create a universal assistant could be the reason ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- On-Demand Streaming Engagement Outpaces 'Channel-Based,' Social Media
Advanced TV Insider, Wayne Friedman - Wednesday, March 18, 2026
A Harris Poll report finds 90% of streaming viewers are more engag ...
- Meta Reportedly Planning Major Layoffs, Could Impact 20% Of Its Workforce
MediaDailyNews, Colin Kirkland - Monday, March 16, 2026
Meta is reportedly planning a round of layoffs that could potentially impa ...
- OpenAI Courts Private-Equity Firms, Ads Showing Initial Intent
Performance Marketing Insider, Laurie Sullivan - Monday, March 16, 2026
OpenAI CEO of applications Fidji Simo described a new venture as "buildi ...
- Anti-Wokism Hasn't Killed Conscious Consumerism -- Bad Messaging Has
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2026
Some 40% of purchases are still value-driven, and Republicans are nearly ...
- Lindt Says GLP-1 Users Crave Chocolate, Per Study
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 11, 2026
"Less is more -- small rewards with moments of bliss rather th ...
- Meta Moltbook Acquisition Teases Fully Automated Future
MediaDailyNews, Colin Kirkland - Wednesday, March 11, 2026
Meta has invited Moltbook's cofounders to join its AI research division wi ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2026
Perplexity seems to have abandoned its ad model in February to foc ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Gen Z Is Always On TikTok, But They Don't Like It Anymore
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
Consumer trust is collapsing and creators are bailing. The platform's metrics ...
- Enough About AI Slop, What About Human Slop?
Media 3.0, Joe Mandese - Tuesday, March 10, 2026
The only thing worse than AIs hallucinating false facts about human behavio ...
- ChatGPT More Likely To Criticize Brands Near Purchase
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2026
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluat ...
- Gen Z May Be 'Over' TikTok, Report Finds
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
A Harris Poll report reveals that an increase in advertising, influencer cultu ...
- Horizon, Carat Test New Consumer Intelligence Capability
MAD, Steve McClellan - Monday, March 9, 2026
The capability is being developed via a partnership between Sightly and Vurv ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
Media 3.0, Joe Mandese - Wednesday, March 4, 2026
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There we ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Rob Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- COMvergence: 2025 Marcom M&A Volume Grew Slightly
MAD, Steve McClellan - Thursday, February 26, 2026
Last year of course, one deal towered in significance above all othe ...
- Chevrolet Sponsors Pinterest Parenting Trend Report
Marketing Daily, Tanya Gazdik - Wednesday, February 25, 2026
"Chevrolet" holds the top spot among brand terms in growing automotive tren ...
- Premium Streamers' Growth Slowed To 7% In 2025
Television News Daily, Wayne Friedman - Wednesday, February 25, 2026
There were roughly 280 million U.S. premium streaming subscribers at the e ...
- EV Owners Report Being Happier Than Ever
Drive Time, Tanya Gazdik - Monday, February 23, 2026
The Tesla Model 3 ranks the highest overall followed by the Tes ...
- Newsletter Flybys: A Majority Of Subscribers Don't Read Them
Publishing Insider, Ray Schultz - Sunday, February 22, 2026
Only 6% of Americans often get news from email newsletters, Pew Resear ...
- WPP Media Report Frames 'Future Of Advertising Intelligence'
MAD, Steve McClellan - Thursday, February 19, 2026
Almost a year in the making, the report provides an "intelligence framewor ...