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Results for research
WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStore
MAD, Steve McClellan - Friday, July 25, 2014
WPP research unit Kantar has taken a stake in ZappiStore Limited, a ...
Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Marketing Daily, Sarah Mahoney - Sunday, July 27, 2014
As consumers become increasingly adept with their smartphones, physical retailers can expect ...
Salesspeak Needs A Brushup
Research Brief, Jack Loechner - Monday, July 28, 2014
According to Corporate Visions, Inc., survey results reflecting the responses of more ...
Google's Moonshot Project To Map The Healthy Human Body
Search Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the Web. ...
Consumers Like Cooking Content On YouTube
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Nearly half of all adults watch food videos on YouTube, but millennials ...
Only Half of CMOs Feel Fairly Compensated
Marketing Daily, Karlene Lukovitz - Friday, July 25, 2014
Only 48% of chief marketing officers feel fairly compensated, according to the ...
Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2014
Despite declining traffic and spending, most Americans say traditional grocery stores are ...
Acura Ranks Highest In Web Site Satisfaction
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
The kinds of vehicles that car shoppers want, and the age and ...
Mobile Meets the Master Shopping List
MobileShopTalk, Chuck Martin - Friday, July 25, 2014
The first step a consumer takes after deciding to make a purchase ...
High-income US Households Find Quality At Warehouse Clubs
Research Brief, Jack Loechner - Friday, July 25, 2014
According to new research from Mintel, 38% of high income consumers believe ...
Why A Rise In Hispanic Travel Could Mean A Win For The Travel Industry
Engage:Hispanics, Mario Carrasco - Thursday, July 24, 2014
Summer is in full swing! The kids are out of school, the ...
Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all that ...
NBCU Creates New Sales Research Unit
MediaDailyNews, Wayne Friedman - Wednesday, July 23, 2014
Following up on what was a successful TV upfront ad sales period, ...
Arnold Is Selling Its Emmy But Doesn't Think A Woman Deserves It
Mediapsssst, Richard Whitman - Wednesday, July 23, 2014
Arnold Boston is moving offices, and it would appear from a Craigslist ...
Mobile Notifications Pretty Much OK for 73% of Consumers
MobileShopTalk, Chuck Martin - Thursday, July 24, 2014
That mobile tap on the shoulder to check something out is quite ...
Strategic Priorities For Digitizing Business
Research Brief, Jack Loechner - Thursday, July 24, 2014
Executives say their CEOs are more involved in digital efforts than ever ...
Google Acquires drawElements, Keeping Tighter Reins On Hardware
Search Marketing Daily, Laurie Sullivan - Wednesday, July 23, 2014
Google has acquired Helsinki, Finland-based drawElements in a move to improve on ...
The Smart Money's On Convertibles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
If you drive a convertible, chances are you’re both more educated and ...
CMO and CIO Disconnect Slows Campaign Performance
Data and Targeting Insider, Laurie Sullivan - Tuesday, July 22, 2014
An Accenture Interactive online study of about 1,100 CMO and CIO professionals ...
Connected TV Device Market Set To Explode
Marketing Daily, Aaron Baar - Tuesday, July 22, 2014
If you don't have a streaming media player (or two) by now, ...
78% Aware of Mobile Wallets, 32% Use Them
MobileShopTalk, Chuck Martin - Wednesday, July 23, 2014
Cash is no longer king, providing some hope for the future of ...
Best Year For Facebook Brand and Media Engagement
Research Brief, Jack Loechner - Wednesday, July 23, 2014
According to a new study from Socialbakers, the average Facebook brand's post ...
Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a new ...
Paid Search No 1; Retailers Stalled By Inaccurate Attribution Model
SearchBlog, Laurie Sullivan - Wednesday, July 23, 2014
Search remains the No. 1 digital tactic to acquire customers, but attribution ...
Datapop Releases First Search & Social Commerce Index
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 22, 2014
Datapop has put together the Search & Social Commerce Index (SSCI), created ...
Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA
MAD, Steve McClellan - Monday, July 21, 2014
A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has ...
Radio Choices Correlate To What You Drive
Marketing Daily, Karl Greenberg - Monday, July 21, 2014
People who drive a Porsche Boxster in Chicago listen to different radio ...
Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, ...
Non-Food FSIs Up 8% in First Half of 2014
Research Brief, Jack Loechner - Tuesday, July 22, 2014
According to new data from Kantar Media, free standing insert (FSI) coupon ...
Travelers Rely On Personal Electronic Devices
Marketing Daily, Tanya Gazdik Irwin - Sunday, July 20, 2014
Travelers' use of personal electronic devices rose sharply with city-to-city travel experiencing ...
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