- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Display Revenue Was Way Down For UK Publishers In Q4, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 21, 2024
Despite the decline in digital revenue for U.K. publishers, strong gains ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Recent Stories Imply Linear TV Is At Point Of No Return
TVBlog, Adam Buckman - Friday, March 22, 2024
The current era has taken on a kind of "jig is u ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, Tony Jarvis - Thursday, March 21, 2024
The opening day of the Audience X Science Conference Wednesday offered intrigui ...
- OMD Top-Ranked (Again) In RECMA's Latest Diagnostics Report
Mediapsssst, Richard Whitman - Tuesday, March 19, 2024
It's the seventh consecutive edition of the report in which OMD h ...
- Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, March 20, 2024
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertisi ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- Despite Early Easter, NRF Predicts Strong Sales
Marketing Daily, Sarah Mahoney - Monday, March 18, 2024
While not likely to top last year's record, sales are expected ...
- LinkedIn Working On In-App Games
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
LinkedIn is looking to provide its users with simple, puzzle-based experiences simil ...
- Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long Term
TV Watch, Wayne Friedman - Tuesday, March 19, 2024
DirecTV is offering savings on its monthly subscription if viewers are ...
- Meta To Sunset Content-Monitoring Tool, Restrict Access To Reporters
MediaDailyNews, Colin Kirkland - Friday, March 15, 2024
Meta is shutting down CrowdTangle, a data insights tool often used ...
- Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO?
Search & Performance Insider, Laurie Sullivan - Monday, March 18, 2024
Reddit stock is in high demand. Its IPO is set to deb ...
- Where Your Advertising Work Comes To Life: It's That Time Of Day
TV Watch, Wayne Friedman - Monday, March 18, 2024
TV advertising still has a strong impact on consumers. But when a ...
- Apple Acquires Another AI Startup
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Apple has acquired more than 32 artificial intelligence (AI) companies since 201 ...
- Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
Search & Performance Insider, Laurie Sullivan - Friday, March 15, 2024
The biggest challenge for search is to summarize the world's information ...
- Young Streamers Believe They Are Overspending On TV, Video
Advanced TV Insider, Wayne Friedman - Thursday, March 14, 2024
U.S. TV consumers are now spending on average $120 every month ...
- ASICS Probes Gender Exercise Gap In New Women's Campaign
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
After market research uncovered some surprising reasons women exercise less, the compa ...
- Oscars Deliver Highest Viewing In 4 Years
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
- Mars Studies How 'Pets Connect Us'
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2024
Nearly 90% of pet parents agree that pets contribute to a strong ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- TV Airing Assurance: Is It Getting Harder For Viewers To Trust?
TV Watch, Wayne Friedman - Wednesday, March 6, 2024
The TVB says local TV news programs are the most trusted, slight ...
- The Automated Fix: Firms Succeed At Use, But Challenges Abound
Email Insider, Ray Schultz - Tuesday, March 5, 2024
Email remains the top area for automation and social is second, Ascen ...
- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
The Norwell, MA-based media shop is rolling out a new media data-manageme ...
- Report: Digital Natives Aren't Digitally Exclusive
MAD, Steve McClellan - Friday, March 1, 2024
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enj ...
- Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
Search & Performance Insider, Laurie Sullivan - Monday, March 4, 2024
Anthropic today debuted Claude 3, a chatbot and suite of AI mode ...