Tag results for "research"
- AI's Best Shot: Brands Seek To Use It In Automating Creative TasksMost brands still face challenges to creativity that AI might help resolv ...
- Stagwell Adds Survey Product To Its Marketing Cloud SuiteStagwell said 200,000 new consumers will be added to the survey offeri ...
- Is Black Television Out Of Sync With Black America?Stories of immigrants from Africa and the Caribbean and their descendants ha ...
- Premium Streaming Subscriptions Slow To 10% Growth: AntennaPremium streaming subscriptions slowed in 2023 to 10.1% growth with total subscriptio ...
- Giant, Google, PNC Best Ads For Black ConsumersNew research finds that ads focusing on determination, reality, and optimism achie ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud PolicyGoogle Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': AnalystThe outlook for TV and CTV continues to be an "unsettled ...
- In First-Ever Global Campaign, Ikea Encourages At-Home RebellionIn a switch from all-local marketing, the furniture giant wants to ma ...
- Audio Attention Data Shows How Humans React In Real-TimeAttention quality scored the highest for audio ads with the highest voiceov ...
- Gen Alpha -- NotAlpha is not a generation. Children born after 2012 -- the "cut-of ...
- Google Introduces Gemma AI To Run On LaptopsGoogle has unveiled a new family of open-source AI models called Gem ...
- Traditional Search Forecast To Fall 25% By 2026: GartnerSearch marketing will lose share to generative AI chatbots from Google, Microsof ...
- EU Launches Investigation Of TikTok Under Digital Services ActThe EU's investigation of TikTok's compliance with the newly enacted Digital Servic ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most TrustworthyTV spend rose from 10% share of marketing dollars in 2018 ...
- OpenAI's Sora: The ChatGPT Of Generative VideoOpenAI has announced Sora, a new text-to-video model that is able ...
- Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, RussiaState-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese a ...
- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand EffectivenessThat's according to ad tester System1 which tracks the emotions that consume ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024Many firms are coping with siloed data and other issues, Forrester repor ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII AdsOne Super Bowl ad used AI to poke fun of the conce ...
- X Strikes Content Deal With The WWEX announced an exclusive content deal with World Wrestling Entertainment this we ...
- Television, Search Shown Inseparable During Super BowlThe stakes were high for advertisers on Sunday - not only ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTVLinear TV's average daily reach sank 4% to around 57 million hom ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta SingingVidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Mirroring Gen AI: Marketers Are Now Using It For Content ProductionSpending on creative and content spend for video-driven chanels should hit $ ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Samsung Ads Decode FAST, Points To Local News As Turning PointFAST TV channels and services are seeing a transformative shift, challenging t ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: ReportIndependent agency NP Digital next week will release its 2024 Retail Reve ...
- Paramount Global Sale 'Requires A Risk Taker': AnalystA sale of Paramount Global to any big legacy TV-based media ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or PushedBrands need to rethink how they collect first-party data, because consumers don ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?There's an ironic paradox in new research released today that speaks volum ...
