- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Is Your Agency Team Burned Out By The Pace Of Change?
Mediapsssst, Richard Whitman - Friday, April 19, 2024
According to a survey from Stagwell's Harris Poll and The Grossman Grou ...
- YouTube Offers Advertisers Placement Near Top-Performing Shorts
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
YouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Google Consolidates Teams To Accelerate AI In Products
Search & Performance Insider, Laurie Sullivan - Friday, April 19, 2024
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workpla ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower Growth
Television News Daily, Wayne Friedman - Thursday, April 11, 2024
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Persuade Me: AI's Large Language Models Become Persuasive
Search & Performance Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Monthly Streaming Costs 22% Higher Since 2021, 'Churn' Rising: Study
Television News Daily, Wayne Friedman - Wednesday, April 10, 2024
Driven by price hikes and "perceived lack of value for the cost ...
- Streaming Ads Are Much More Valuable Than Linear TV Ads
Research Intelligencer, Steve Sternberg - Tuesday, April 9, 2024
In this week's edition, I provide a brief history of why there ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
Brand Keys' latest ranking of the most innovative brands marks a shi ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Roku Ad Forecast Lowered
Television News Daily, Wayne Friedman - Friday, April 5, 2024
The estimate of 7% growth is down from a previous 13% projectio ...
- Big Media Storms To Come: Paramount Global Moving Through Rough Seas
TV Watch, Wayne Friedman - Monday, April 8, 2024
A potentially eye-opening move by legacy TV network groups and legacy p ...
- Psychological Safety Is BS
Media Insider, Kaila Colbin - Friday, April 5, 2024
I don't actually have a problem with the concept of psychological safet ...
- The AI Spin: How Marketers Are Using It For Personalization
Email Insider, Ray Schultz - Thursday, April 4, 2024
Most marketers say AI will have an impact in the next yea ...
- Google Advances Weather Forecasts, Citing Generative AI
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
Google researchers say they have developed a way to integrate generative ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Consumers Spending Less On Outdoor Pursuits
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2024
New research from the Outdoor Industry Association reports a 3% decline ...
- Amazon, Google, Microsoft Infuse AI Startups With Cash
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
New Street Research estimates generative AI will represent 21% of Amazon W ...
- Distrust In Media Is High, Survey Shows
Publishers Daily, Ray Schultz - Thursday, March 28, 2024
A poll found 11% of likely voters find the media very trustwort ...
- YouTube TV To Be Biggest Pay TV Provider In 2026, Reach Profitability In 2024: Analyst
Television News Daily, Wayne Friedman - Thursday, March 28, 2024
YouTube TV "still presents a great value to those still watching line ...
- Broadcast, CTV Platforms - And Social Media - Push Crossover Media Use
Advanced TV Insider, Wayne Friedman - Thursday, March 28, 2024
Broadcast and CTV platforms continue to be among the big movers a ...
- Fashion Resale Grows 15X Faster Than Retail
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
ThredUp's new annual report shows consumer appetite for used clothing isn't slowi ...
- Edelman, UK's NICA Launch Longevity Lab
MAD, Steve McClellan - Monday, March 25, 2024
The London-based lab is described as a resource to help marketers enga ...
- Why Women Love Band-Aid, Visa, Lysol
Marketing Daily, Sarah Mahoney - Friday, March 22, 2024
New research highlights the subtle ways brands build emotional gender-based connections wi ...