News Brief
Political Ad Buys Move Online
Nov 22, 2000, 1:33 PM
New York-based AdOutlet transacted online $1.5 million worth of New England TV political ads in October, the company said Monday.
Using a proprietary system that allows for the aggregation, presentation, and transaction of media inventory across all types of platforms, campaigns were able to streamline media buys through target-specific online searches.
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