"Arrive" Onboard Acela
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Nov 22, 2000, 1:18 PM
Guests onboard the inaugural run of Amtrak's Acela Express, the first high-speed rail service in North America, not only set a speed record for scheduled passenger rail service, but experienced first hand many of the high-end, on-board amenities now available in the Bistro Car, Business class and First class. These amenities include TV monitors, adjustable head and footrests, video screens, audio programming and a new onboard magazine, "Arrive." Arrive, a 36-page glossy publication, is distributed every other month (200,000 copies) in seat backs of all trains traveling the Northeast, including the high-speed rail. The November/December issue, in seatbacks now, features entrepreneur B. Smith as the cover story. The January/February issue will increase to 52 pages and will sport CNBC's Wall Street reporter Maria Bartiromo on the cover who discusses the market, money and Monopoly. "We wanted to separate this magazine from the standard in-flights and give guests an entertaining option while traveling," said Arrive Publisher Rise Birnbaum. We've done that through fresh design, dynamic features and top- notch, yet accessible writing," Birnbaum added. Arrive's design is woven into in-the-know features that include Power Trip (high-tech gadgets and gizmos), Body & Soul (the latest trends in healthcare & beauty), Fast Trackers (profiles of people you don't know but should), Home & Office (trends, furnishings and equipment), Luxury (luxury items) and The Inside Track (Q&As with newsmakers). Advertisers already onboard include Mercedes-Benz, Movado, Motorola, The Wall Street Journal, Visalign, Innovations Luggage, Loews Hotels and Nextel. Birnbaum says, "Advertisers now recognize that Arrive is a great way to reach an affluent, captive, business and travel-oriented audience from Washington, DC to Boston. And we're seeing more and more passengers take the magazine off the trains as an ongoing resource for websites and calendar listings."
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