MediaBank Manages W+K Biz Ops
Chicago-based MediaBank, which offers various automated services for media and creative agencies, operates in a dozen foreign markets.
The company offers six primary systems. Wieden's European hub will employ its Web-based F|P Suite that can streamline the matching of business operations with creative and trafficking processes.
MediaBank said the system runs in multiple languages and currencies, in line with business Wieden handles in Europe. "A great deal of creative passes through our Amsterdam office on behalf of our global clients," said Craig Huseby, Wieden+Kennedy's global IT director.
MediaBank has been a rival with Donovan Data Systems with its media-buying software.