News Brief
Who are WE? Rainbow's Romance Classics Renamed
Nov 30, 2000, 10:40 AM
Rainbow Media Holdings, Inc. announced today that it has renamed Romance Classics, WE: WOMEN'S ENTERTAINMENT. Along with the name change, AMC Network's President Kate McEnroe announced carriage agreements with two MSOs, new programming and a move into feature film production. WE: WOMEN'S ENTERTAINMENT will be gradually introduced as the new name for Romance Classics over the next several months with April 1 serving as the official on-air launch date.
"Women have changed significantly and with that change comes a demand for a new kind of entertainment that offers inspiration, relaxation and relief," said McEnroe. "WE: WOMEN'S ENTERTAINMENT offers women the entertainment alternative they have been missing with a brand they can value and trust for their entertainment needs."
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