Grey Signs with Nielsen//NetRatings
The global deal, the largest one Nielsen//NetRatings has signed with a communications network, was struck in Hong Kong by Adrian King, Director of Media Research & Strategic Planning for MediaCom and Beyond Interactive in Hong Kong. He commented, "This research allows us to compare apples to apples rather than apples to oranges as was previously the case. For the first time, we have the ability to evaluate the true target audiences of the new global economy, audiences that are not limited by physical or political borders. This is a huge asset in planning digital media and a huge competitive advantage for our clients."