News Brief
Grey Signs with Nielsen//NetRatings
Nov 30, 2000, 10:38 AM
Grey Global Group announced today that Partner Companies MediaCom, Beyond Interactive, and Grey Interactive have signed a research arrangement with Nielsen//NetRatings, the world's largest Internet audience and advertising measurement service, that will provide them with an unprecedented ability to understand the behavior of global Internet users. Significantly, the service is the first to enable comparisons of target groups who share common characteristics across countries, for example, men aged 25-35 in Italy and France who research financial products on-line, or teenagers in China and Japan who buy the latest fashions on line.
The global deal, the largest one Nielsen//NetRatings has signed with a communications network, was struck in Hong Kong by Adrian King, Director of Media Research & Strategic Planning for MediaCom and Beyond Interactive in Hong Kong. He commented, "This research allows us to compare apples to apples rather than apples to oranges as was previously the case. For the first time, we have the ability to evaluate the true target audiences of the new global economy, audiences that are not limited by physical or political borders. This is a huge asset in planning digital media and a huge competitive advantage for our clients."
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