• Adweek , Wednesday, September 30, 2009 10:34 PM

He is finally official. After two years of advising Omnicom senior management on the company's digital strategy, Jonathan Nelson has been named to the new post of CEO of Omnicom Digital. Nelson joined Omnicom in 2002 when it purchased Organic, the interactive agency he founded nine years earlier.

Nelson's duties now include spearheading Omnicom digital initiatives, vetting potential acquisitions and directing digital media strategy. His mandate covers ad exchanges and data and analytics work. Training will also be a big focus, since many Omnicom agencies have a heritage in traditional advertising, says Nelson.

"We haven't been the [digital] acquisition machine some of our peers have been," Nelson says. Going forward, Omnicom is "looking at ways to spur organic growth and collaboration."

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