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New Services for Radio Broadcasters

Nov 30, 2000, 10:40 AM
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RealNetworks(R), Inc. has announced that the company's Real Broadcast Network(TM) (RBN) has just released a comprehensive Internet broadcasting solution for traditional radio broadcasters which enables them to generate in-stream advertising as well as e-commerce revenues through CD sales; verify advertising and traffic numbers through third party measurement firms; uUtilize RealNetworks' experienced ad sales force to represent and sell broadcasters' ad inventory; offer custom-filtered digital content -- local and national news, sports and weather to end-users; provide a superior on-line end user experience featuring such enhancements as "Now Playing" details with album, song title and artist name as each song is broadcast online.

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