Commentary

File this one for next year

  • by December 19, 2000
File this one for next year!

It looks like an ad with a delivery company on the internet at holiday time might be a good media selection. The latest Nielsen NetRatings release indicates that traffic to delivery companies soared during the week ending December 3, as people at work used the Web to track their package shipments. According to NielsenNetRatings, the sites for the United States Postal Service (http://www.usps.gov and http://www.usps.com) jumped 102 percent to more than one million unique visitors. UPS (http://www.ups.com) rose a comparable 92 percent to one million unique visitors, and FedEx (http://www.fedex.com) saw a 72 percent growth to 493,000 unique visitors.

And here’s one for the next launch, certainly not a full year away…

Traffic to Nasa.gov skyrocketed as people looked up news and information on the International Space Station. The reports states that the site (http://www.nasa.gov) shot up 60 percent to more than 501,000 unique home visitors this past week. Surfers spent an average of nine minutes at the site. Sixty-nine percent of the audience was male and 31 percent was female.

Finally, here’s some rankings for the top sites and advertisers for the week 11/27 through 12/3/2000 as reported by Nielsen:

 +-----+----------------------------+
| | The Most Visited At-Home |
| | Web Properties |
+-----+----------------------------+
| 1 | AOL Websites |
| 2 | Yahoo! |
| 3 | MSN |
| 4 | Excite@Home |
| 5 | Microsoft |
| 6 | Lycos Network |
| 7 | eBay |
| 8 | Walt Disney Internet Group |
| 9 | Amazon |
| 10 | Time Warner |
| 11 | eUniverse Network |
| 12 | About The Human Internet |
| 13 | CNET Networks |
| 14 | NBC Internet |
| 15 | AltaVista |
+-----+----------------------------+

+----+-------------------------------+
| | Top At-Home advertisers, |
| | ranked by banner impressions. |
| | (An impression is counted |
| | each time an ad banner is |
| | fully loaded onto a user's |
| | screen.) |
+----+-------------------------------+
| 1 | TRUSTe |
| 2 | Microsoft |
| 3 | Yahoo! |
| 4 | Amazon |
| 5 | Barnes and Noble |
| 6 | mySimon |
| 7 | Providian |
| 8 | Netscape |
| 9 | America Online |
| 10 | eBay |
+----+-------------------------------+

+----+------------------------------+
| |

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