• joannapenabickley.typepad, Tuesday, October 6, 2009 3:45 PM

It's always exciting to see marketers push the boundaries of consumer engagement, but this is a little creepy. In an effort that's sure to roil George Orwell's ghost, Coke is developing a program that searches the Web for consumers' long lost twins.

Using Facebook Connect, a new Coke Facial Profiler site is building a repository of social images that will eventually serve as some sort of a branded doppelganger finder. What's next? The Dunkin' Donuts DNA Profiler? Hanes' Male Fertility Facebook App?

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