Digital ad agency Razorfish has named PR firm Concept Communications as its agency of record. Concept was selected following a pitch that included several unnamed agencies, according to the firm.
Razorfish clients include Best Buy, Ford, and McDonald's. This summer, Publicis announced it would acquire Razorfish from Microsoft for roughly $530 million, in a deal that is expected to close by the
end of the year.
The Concept team has experience in vertical industries such as automotive, entertainment, financial services, healthcare, retail, technology and travel, and will focus on
Razorfish operations in the United States, adding international markets as needed. --Gavin O'Malley
*scratches head, wonders why RAZF, a part of a part of a part of a big agency needs to spend money on an outside PR agency*
*scratches head again, wonders when PR agency signings qualified as "AOR" announcements*