Target Starts Selling Electronic Magazines
Target Stores has begun offering a magazine newsstand on its Web site. The retailer has signed on Zinio, which offers electronic versions of magazines and books from more than 350 publishers. The electronic magazines are designed to look much like the print versions of the titles.
On Target's site Zinio will sell magazines as single editions of current and older issues, or as annual subscriptions -- usually at a discount. People can read them in a Web browser version or through an application that Zinio offers for download. Zinio and Target will share the revenue they get from each sale.
Zinio hopes to sell at least 1,000 new subscriptions a month during the first year of the Target partnership. So far about 60% of Zinio's magazine sales coming from archival or current issue sales, and about 40% from subscriptions.