• December 5, 2000

Boston Media Corporation, a Boston based internet advertising, media and technology firm has officially announced the launch of its Shoxygen Sports Network - http://www.shoxygen.com - an internet advertising network focused exclusively on online sports advertising.

"The online sports advertising market is large and growing rapidly, and we quickly realized that by creating a premiere network of sports sites, we could extend to advertisers an extraordinary opportunity to capitalize on the favorable demographic profile of sports patrons who spend heavily to support their leisure activities," said Michael J. Lennon, President and Chief Executive Officer of Boston Media.

The Shoxygen Sports Network represents premium sports related web sites in both exclusive and non-exclusive advertising and sponsorship sales relationships. Advertisers are able to reach a broad sports audience through a network buy, target specific categories or advertise on specific sites. Additionally, Shoxygen provides "beyond the banner" solutions including customized sponsorships, sweepstakes and datamarketing services. Publishers are able to add additional revenue streams to supplement existing in-house sales efforts or choose an exclusive representation solution.