• The Wrap, Thursday, October 15, 2009 10:22 PM

News Corp.'s Fox Reality Channel will cease operations March 31, 2010, paving the way for a new venture from the Fox Cable Networks group and possibly an outside party. The 4-year-old channel is currently available in only about 50 million homes.

Despites its limited reach, the Reality Channel has been a moneymaker for Fox Cable because it provides a way for News Corp. to monetize library repeats of old reality shows. A new venture could make a whole lot more money.

There's growing buzz around the TV business that News Corp. has new ideas for the channel. A complete rebranding of the network -- including a new name and a different focus -- is supposed to be in the works. Another party outside of the Fox Cable Networks group is understood to be in advanced conversations to come aboard to participate in the new venture.

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