• Brand Republic, Women's Wear Daily, Friday, October 16, 2009 10:44 AM

Coty has signed Jerry Hall and Mick Jagger's youngest daughter, 17-year-old Georgia May Jagger, as an ambassador for its make-up brand Rimmel London, Jacquie Bowser reports. It also announced the signing of Canadian model Coco Rocha for its 2010 campaigns.

Meanwhile, Women's Wear Daily's Julie Naughton reports that Sarah Jessica Parker's latest scent for Coty, SJP NYC, will leverage her Carrie Bradshaw role in the sequel of the 2008 blockbuster "Sex and the City" movie. In-store appearances and promotions tied to the movie's premiere are planned, and goodies will include cosmetics bags, bangles and a reversible tote bag.

And Avon has signed Black Eyed Peas frontwoman Fergie to a multi-year deal, Gillian Koenig and Molly Prior report, also in WWD. She will sing the praises of a yet-to-be named fragrance that is scheduled to launch overseas beginning in the third quarter, followed by the U.S. next fall.

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