• Search Engine Watch, Friday, October 16, 2009 4:45 PM

Michael Bonfils tells us Baidu has begun to ramp up SEO efforts with the transition to Pheonix (deliberately spelled Pheonix) Nest, the Chinese search engine's "Google-like" search engine platform. He provides in-depth tips to help get started, from translating keywords, to link building and best SEO practices.

For starters, the translation for words from English to Chinese is raw at best, so trying to simplify campaigns by using an automated tool to choose terms might not help those in the country searching for products and services. For those wanting to buy paid search terms on the site, think about hiring someone who can speak the language, he suggests.

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