• WWD, Monday, October 19, 2009 10:04 PM

Meetings began yesterday between the top management of BusinessWeek and Bloomberg to determine what's ahead for the magazine and its new cross-platform opportunities.

"We plan to make it more of a global business weekly," says Norman Pearlstine, chief content officer of Bloomberg and the new chairman of BusinessWeek. Bloomberg and BusinessWeek have bureaus in the same cities, so each one will now be combined, Pearlstine notes. Between now and Dec. 1, when the deal is expected to close, "we have a ton of work to do," he says.

On the table is whether to increase BusinessWeek's rate base of 900,000 and whether to change the price per issue. Not up for discussion is the magazine's frequency -- which will stay weekly -- as it expands its name to be Bloomberg BusinessWeek.

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