Commentary

Online Buyers Confident

  • by May 25, 2001
OnLine Buyers Confident

Jupiter Media Metrix reports that US online retail sales will reach $104 billion in 2005 and $130 billion by 2006, up from $34 billion in 2001. This compares with their original forecast of $36 billion in 2001 and $118 billion in 2005.

The report says that 52% of the online population will be making retail purchases online by 2002, up from 40& in 2000. That figure is expected to grow to 63% by 2006.

According to the March 2001 Jupiter Consumer Survey:

- 70% register to receive e-mail for new products and special offers
- 68% register prior to making a purchase
- 50% register to store personal information on a site
- 41% register to receive physical mail.

- 85 % of online buyers say they are very or somewhat more likely to return to a site after receiving an e-mail message from a retailer.

Of the top retail sites in March 2001:
- 56% were brick-and-mortar retailers - 44 % were Internet-only retailers

The reverse was true for March 2000
- 62% were Internet-only retailers

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