Why isn't a video view as valuable as a TV view?
Tania Yuki, Director, Product Management, comScore doesn't know that we can point with certainty and predictability to the value of a video ad. It's difficult to relate exposure to purchasing behavior.
It's difficult to do the modeling that has been done in television, that would prove the effect of an ad said Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish.
Recent Show Daily Articles
-
Looking for more offline data for marketers -- in a online world May 23, 5:18 p.m.
A future big data grab for marketers -- and data companies -- is in collecting ...
-
Don't Believe The KPI Hype! May 23, 4:12 p.m.
Beware of baloney KPIs -- and Facebook “likes” in particular! So stressed experts on an afternoon ...
-
Evidon: W3C's Effort To Forge Do-Not-Track Agreement Has 'Already Failed' May 23, 3:11 p.m.
The Internet standards group World Wide Web Consortium has been trying for two years to figure ...
-
How McCormick Spiced Up Web Presence May 23, 2:35 p.m.
If you’re not aware, flavor company McCormick relaunched its Web site earlier this year. Trying to ...
-
Experian Takes Universal View Of Data May 23, 12:21 p.m.
Marcus Tewksbury, Global Vice President of Product Strategy, Experian Marketing Services, said the split between offline ...
-
Properly Valuing Data May 23, 12:02 p.m.
How do you come up with the right campaign metric for measuring success? "Does it impact ...
-
Lack Of Data About Data Drives Opportunity May 23, 12:02 p.m.
Richard Frankel, president, Rocket Fuel, argues there won’t be a standard for evaluating the value of ...
-
The Year Of Big Data? More Like The Decade Of Big Data May 23, 11:49 a.m.
Speaking at OMMA DDM in New York this afternoon, John Simpson, managing director, Blue State Digital, ...
-
HarperCollins' Boyle On Boiling Your Data May 23, 10:54 a.m.
Echoing the positions of other experts at OMMA DDB on Thursday, David Boyle, SVP of Consumer ...
-
That's Funny, David Boyle Doesn't Look Blueish May 23, 10:44 a.m.
David Boyle, the consumer insights guru at HarperCollins Publishers describes himself as a “data geek” and ...
Be the first to comment on "Why isn't a video view as valuable as a TV view?"
Leave a Comment