To woo women over to its EasyTone footwear, which promises wearers a better butt, calves, and thighs via "balance ball" technology built into the shoes, Reebok is launching its first major TV campaign
since 2007. The ads, created by DDB/Chicago, are scheduled to run on both cable and national networks over the next four weeks, including Fox ("So You Think You Can Dance"), ABC ("Grey's Anatomy"),
VH1, A&E, USA, WE, Lifetime, BET, Bravo, TBS and TNT. There is also a print component. Canton, Mass.-based Reebok is owned by Adidas. --
Sarah Mahoney
