News Brief
Acquisition Paves Way For Targeted Cable And Satellite Ads
May 21, 2001, 12:00 AM
everstream, a software company focused on targeting of audio and video advertising, has agreed to acquire AdAcoustics and its New York-based parent, The MusicBooth LLC, an advertising services and technology company that owns numerous patents for targeted advertising via cable, satellite, Internet and wireless networks. The expanded company unites everstream's experience, engineering expertise, resources and management team with AdAcoustics' patents and proprietary technology to create a new standard for one-to-one targeting of advertisements.
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