News Brief
Clear Channel and i-Open Ally to Transform Mall Ad Displays
May 21, 2001, 12:00 AM
Clear Channel Communications and i-Open, Inc. announced a newly formed strategic alliance, unveiling a site-specific marketing solution for malls today at the ICSC Spring Convention.
i-Open will integrate a network of high resolution 50” plasma screens in three-sided advertising kiosks operated by Clear Channel's Adshel Mall Communications division.
Adshel will install i-Open's technology in a select number of shopping malls on the east and west coasts, offering advertisers a level of marketing responsiveness, targeting and control that is impossible with traditional poster advertising.
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