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New Name: Media Planning Direct

May 21, 2001, 12:00 AM
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MEDIA PLANNING's direct-response company, Real Time Direct, has been officially renamed MEDIA PLANNING Direct. MEDIA PLANNING is part of Barcelona-based MEDIA PLANNING Group (MPG), which is the media division of Havas Advertising. MEDIA PLANNING Direct will continue to be based in Irvington, NY, and Richard Wechsler remains as President and CEO.

"The new name of this company speaks to the health of our relationship with MEDIA PLANNING which began two years ago," said Mr. Wechsler. "We're pleased to now have Steve Farella, CEO of MEDIA PLANNING, on our executive board."

Current billings for MEDIA PLANNING Direct total $60 million and among its newest clients is financial company, ING Direct.

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